M&A Integration

MERGERS AND ACQUISITIONS INTEGRATION: THE INTELLIGENT APPROACH

Mergers and acquisitions can deliver outstanding returns but not without risk. Effective post-merger integration is the key to optimising financial returns and migrating risk.

The execution of post-merger integration is critical to the success of any merger or acquisition. The next three highest ranking factors are professional integration project management, innovative integration approach, and Communications.

All of these success factors demonstrate the importance of post-merger integration in making your transaction a success, and the need to engage professional specialists.

EFFECTIVE POST-MERGER INTEGRATION STARTS WITH GOODWILL

The purchase price that you have paid for your acquisition has two main components, the value of the physical assets you have acquired and goodwill.

Goodwill is usually the larger of these two components, with the opportunity for you to leverage the greatest returns. The assets that underpin Goodwill are your Employees, Customers, Brand and Intellectual Property.

Imagine the financial returns you can gain from an aligned culture with motivated, dedicated employees, strong brand positioning, and ensuring that you retain your best people and customers, rather than losing them to your competitors. This is the power of the post-merger integration of your Goodwill assets.

THE ESSENTIAL INGREDIENT OF GOODWILL IS CULTURE

Establish an aligned Culture and you will retain your best people rather than risking losing them, and their intellectual property, to your competitors. Motivated employees give great customer service, which leads to customer and brand loyalty.

Therefore, through culture you optimise returns from your four Goodwill assets Employees, Customers, Brand and Intellectual Property.

Seamless post-merger integration of physical assets, such as systems and operations, is important and will provide returns from cost-savings. However, also addressing Goodwill, and its underlying assets, will provide much more significant returns from growth.

DELIVERING OPTIMAL FINANCIAL RETURNS FOR YOU

At Investrend Corporate Advisory we provide you with an intelligent approach to post-merger integration that delivers not only the integration project to scope, deadline and budget, but will also identify and deliver all measurable financial returns for you.

Our innovative post-merger integration approach includes:

• Cultural alignment;
• Brand alignment and positioning;
• Protection of intellectual property;
• Customer retention;
• Seamless integration of systems and operations;
• Internal and external communications strategies;
• Effective change management;
• Identification of financial returns and how they can be captured.

SUCCESSFUL OUTCOMES

In addition to ensuring your post-merger integration is a financial success, you will also have the benefits of:

• Retention of key talent;
• High morale and a sense of shared values among employees;
• Motivated, productive employees;
• Retention of loyal customers;
• Improved customer service levels;

Strong brand positioning and reputation.